I recently finished reading: “Crush it”, I ran into this book on a blog post by Fred Wilson a highly respected venture capital in NYC, as soon as it came recommended by him, I bought it. I wasn’t able to get to this right away but when I did, it took me only a few commutes to finish it. It is a very easy read and the author is just a funny guy. http://www.amazon.com/Crush-Time-Cash-Your-Passion/dp/0061914177 I shared this book as a recommendation to vacation rental owners on the vacation rental owners yahoo group: http://groups.yahoo.com/group/vacation_rentals/ I think anyone can really benefit from reading this book but vacation rental owners have a constant need to reach out to vacationers, to learn new ways to promote their rentals. I think this book will bring a fresh perspective to many on how they can further leverage social media to optimize their efforts. If you get most of your bookings online and specially if you don’t, you should read this book. - Amin.





